Content Strategist

At Social Brands Builders, we don’t just post; we build. We are looking for a dual-threat Content Strategist + Creator who can architect a brand’s long-term narrative and then pick up a camera or open a design suite to bring it to life.

As a hybrid professional, you will bridge the gap between “the big idea” and “the daily post.” You’ll spend 40% of your time analyzing data and mapping out 3-month strategies, and 60% of your time in the trenches—shooting reels, writing copy, and designing high-impact visuals.

Key Responsibilities

1. Strategy & Architecture

• Brand Roadmap: Develop multi-channel content strategies that align with client business goals (lead gen, brand awareness, or community building).

• Content Pillars: Define and maintain the “voice” for various brands, ensuring consistency across TikTok, Instagram, LinkedIn, and Email.

• Performance Analysis: Conduct weekly audits of content performance. Use data to “pivot or persevere,” adjusting strategies based on what the metrics are telling us.

• SEO & Trend Forecasting: Stay 3 steps ahead of algorithm shifts and viral trends to ensure our clients are pioneers, not followers.

2. Hands-on Creation

• Short-Form Video: Script, film, and edit engaging Reels, TikToks, and Shorts (CapCut/Premiere proficiency is a must).

• Visual Design: Create aesthetic static posts, carousels, and stories using Canva or Adobe Creative Suite.

• Copywriting: Write compelling, human-centric captions and headlines that stop the scroll and drive action.

• AI Integration: Leverage generative AI tools to streamline workflows, from brainstorming hooks to generating initial image concepts.

3. Hybrid Collaboration

• In-Office Days: Participate in creative “War Room” sessions, client brainstorms, and high-production equipment shoots.

• Remote Days: Deep-work hours dedicated to content scheduling, data reporting, and long-form strategy documentation.